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Siren PR expands but doesn’t want to outgrow kitchen table

Many businesses start with an idea and a small group of people working around a kitchen table. Siren PR has passed that stage, but it doesn't plan to ever leave the kitchen table behind.

The boutique public relations firm is technically based in Grosse Pointe, but it's real home is on the laptops of its four-person team across metro Detroit. And even though the 4-year-old company is clocking double-digit revenue gains with a bevy of new clients, Siren PR's leadership wants to keep the firm virtually based.

"The flexibility and autonomy motivates us to do the best work in the time we have," says Adela Piper, co-founder of Siren PR.

Siren PR has grown its revenue by 20 percent over the last year, allowing it to hire an account executive in that time. The company has attracted a number of new clients in the last year, including Rochester College, Pontiac Academy of Excellence, Stardock, and Cranbrook. It has also kept its original clients, such as OLSHA and Community Choice Credit Union.

All of the public relations work for those organizations is done from the homes of the Siren PR team. The team facetimes at least once a week and holds regular meetings in the region, but the heart of the company is still based from its team's kitchen tables.

"It all boils down to having the motivation and discipline to do the best work we can for our clients," Piper says.

Source: Adela Piper, co-founder of Siren PR
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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